About True Advocate Group
At True Advocate Group, LLC, we believe the insurance industry is broken. Lack of transparency, accessibility, and outdated technology have left consumers feeling confused, underserved, and unprotected. We are here to change that.
Founded on December 5th, 2014, with the mission of advocacy, our agency started by serving the senior market, ensuring that individuals had the guidance they needed to make informed decisions. Now, we are expanding our expertise across multiple insurance lines to bring the same level of trust, education, and clarity to today’s consumers.
We don’t just sell insurance—we advocate for you. Our approach is built on honesty, education, and empowerment. We break down complex policies into simple, clear terms so you know exactly what you’re getting and how it protects you. No hidden clauses, no surprises—just real solutions that fit your needs.
Technology may be transforming many industries, but insurance is lagging behind. At True Advocate Group, LLC, we are bridging that gap by leveraging innovative solutions to make insurance more accessible, transparent, and easy to understand. No matter your stage in life or financial situation, we work to ensure you have the right coverage in place when it matters most, providing tailored solutions that fit your unique needs.
To further strengthen our ability to serve our clients, we have partnered with TAP Insurance Agency, our affiliate Property & Casualty partner. This collaboration unites the strength of two agencies into one powerful solution, providing enhanced coverage options and greater peace of mind for our clients.
At True Advocate Group, we believe in a holistic approach to financial well-being. We focus on three key pillars: Health, Wealth, and Relationships. By ensuring our clients are protected in these essential areas, we empower them to build a secure future for themselves and their families.
Our Why? You deserve an insurance partner that works for you—not against you. At True Advocate Group and TAP Insurance Agency, we’re dedicated to providing the guidance, protection, and advocacy you need to navigate life’s uncertainties with confidence. We are committed to being your trusted partner, standing by your side every step of the way.
Protect. Preserve. Serve.
That’s the True Advocate difference.
Vision from Our Leadership
Andrew J. Ross Sr Partner
At True Advocate Group, we are not just another insurance agency—we are disruptors in an industry that has long left consumers in the dark. We believe in transparency, advocacy, and education as the cornerstones of a new era in insurance.
Our mission is to bridge the gap between people and the protection they deserve, cutting through the confusion with honesty, clarity, and technology-driven solutions.
As advisors, we stand beside our clients—not just as brokers, but as true advocates for their financial security and peace of mind. We empower individuals, from self-employed entrepreneurs to families building their legacies, with the knowledge and coverage they need to thrive.
The industry is changing, and we are leading the charge. Because when you truly advocate for people, you don’t just sell insurance—you change lives.
William G. Axson Partner
The Insurance Industry is a broken system, and you're the one paying the price! Our Agency stands for clarity. Insurance shouldn't be a maze of fine print and confusion—it should be a tool for security and confidence. Here, we believe true advocacy isn’t about selling policies; it’s about empowering people with knowledge, ensuring they make informed decisions, and standing by them when it matters most. We break down the complexities, educate clients on their options, and provide transparency at every step so they can move forward with confidence.
Our mission is simple: Two Agencies, One Solution—Educate, Advocate, and Protect. We educate by simplifying insurance concepts, advocate by standing beside our clients through every challenge, and protect by ensuring the right coverage is in place when life takes unexpected turns. Insurance isn’t just about coverage—it’s about peace of mind. And when consumers win, we all win.
Two Agencies : One Solution
